United States
March 7, 2005 Coca-Cola launched its new Coke with Lime with a 30-second television spot called "Coke, You Nut" which debuted during the March 7, 2005, broadcast of "American Idol" on Fox. The ad was voted "Best of the Month" for March, 2005, by Adweek.
The ad shows a Coca-Cola scientist inventing Coca-Cola with Lime. The researcher holds up a can of the soda as Harry Nilsson's song "Coconut" begins playing. The scene switches to a board room at Coca-Cola. A company official sings "Now, let me get this straight?" then turns to the board of directors and sings "You put the lime in the Coke, you nut, and you drink it all up ..."
Credits:| Agency: | Berlin Cameron/Red Cell |
| Agency Producer: | Leigh Fuchs |
| Art Director: | Rob Smiley |
| Associate Creative Director: | Neil Riley |
| Associate Creative Director: | Mathew Murphy |
| Colorist: | Chris Ryan |
| Copywriter: | Josh Miller |
| Copywriter: | Neil Riley |
| Creative Director: | Jason Peterson |
| Director: | Bruce Hurwit |
| Director of Photography: | Giorgio Scali |
| Editor: | JJ Lask |
| Executive Producer: | Dane Johnson |
| Graphics: | Brand Name |
| Music: | Harry Nilsson |
| Online: | Marlin Lask |
| Online: | Russ Bigsby |
| Principal Talent: | Lisa Eisenpresser |
| Principal Talent: | Clea Montiville-Wood |
| Principal Talent: | John Farley |
| Principal Talent: | Diana Shepard |
| Principal Talent: | Bill Lee Brown |
| Principal Talent: | Nicole Irving |
| Principal Talent: | Preston Collins |
| Principal Talent: | Josh Becket |
| Principal Talent: | Roshawn Franklin |
| Principal Talent: | Williams Briggs |
| Principal Talent: | Robert J. Knoll |
| Principal Talent: | Margaret Easley |
| Principal Talent: | Justin Wade |
| Principal Talent: | John Carter |
| Principal Talent: | Barry Jenner |
| Principal Talent: | Shelby Leverington |
| Principal Talent: | Charles Kahlenberg |
| Principal Talent: | Joel Stoffer |
| Principal Talent: | Ruben Garfias |
| Principal Talent: | Milan Dillard |
| Principal Talent: | Matthew Murphy |
| Production Company: | Crossroads Films |
| Sound Mixer: | Carl Mandelbaum |
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